MERCADEO Versión en español
Study reveals new most popular brands among millennials
Patricia Molina| 22 de octubre de 2014
Apple y Samsung se encuentran entre las marcas preferidas por los milenarios
Even though millennials are characterized by one of the groups that arouse the interest of the brands, they are also the market that has managed to challenge the companies due to their volatility and constantly changing character. This is why connecting with this group of people between 18 and 34 years has become one of the most important objectives of the advertisers. According to recent data released by comScore studies, this generation spends about $ 170 million in annual purchases. On this basis, the digital advertising agency Moosylvania has surveyed over 1,500 millennials to investigate what really interests them.One of the most interesting findings of the study refers to the brands that are most popular among young people, and those who perform the most significant efforts to connect with their audience. In the ranking of companies Nike is positioned in first place, followed by Apple and Samsung. Interestingly, well-known brands such as Facebook, Old Navy or Play Station have fallen between the top 50 most popular brands among millennials. According to the study, 75% of young people points to the high product quality as one of the deciding factors in the purchase by recommendations, 61% identification with the brand, 53% socially responsible companies, 40% showing similar interests and 31% having an important speech.
