MERCADEO Versión en español
Taco Bell revolutionizes social networks to announce its latest service
Patricia Molina| 29 de octubre de 2014
Nuevo lanzamiento de Taco Bell impacta a los usuarios de redes sociales
What better way to get the attention of consumers who disappeared from the map? The campaign of the Mexican food chain recently surprised users of Twitter, Instagram and Facebook, deleting all content from social networks and leaving the profile of pages entirely in black with a single available message.The strategy was part of the launch of the new application of the company, a mobile tool to perform mobile payments and orders from the phone. Even their website was emptied on the occasion of the announcement. Taco Bell said that they will only provide a link for downloading apps, available both for iOS devices and Android.The chain also hopes to resound in the social networks with the hashtag #onlyintheapp, which will inform Taco Bell customers how they can now view and select specific ingredients for their meal with the app, in a way that it could not be done before, according to their statement.”Today’s changes and generations grow up with smart phones, and our customers are looking for restaurant experiences that suit their lifestyle,” the president of Taco Bell, Brian Niccol, said. “Our new mobile ordering app is just the beginning of how we are using technology to go beyond the walls of our restaurants and be more transparent with our customers about our food.”To see the promotional video of the app log {here;http://bcove.me/ylvkwhfz}.
