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TAG launches its initiative, Certified, to fight advertising fraud
26 de mayo de 2016
TAG lanza su iniciativa Certified para combatir el fraude publicitario
The Trustworthy Accountability Group (TAG) presented the initiative Certified Against Fraud, that aims to fight advertising fraud. The official arrival occurs six months after the group -a creation of organizations in the ad-industry- presented the initiative Certified Against Fraud mentioned they were developing this program.”TAG will name and proclaim the companies leading the fight against digital ad fraud through a ‘Certified Against Fraud’ seal that recognizes their efforts to protect partners and customers” said Mike Zaneis, President and CEO of TAG. “Participants in the digital ad supply chain can now ask a simple question to tell if their counterparties have taken the necessary steps to fight ad fraud: ‘Are you TAG certified against fraud?’ As more TAG anti-fraud seals are awarded, the cracks in our industry exploited by bad actors, will also be sealed against their criminal endeavors.”Companies that want to join the TAG will have to go through a background check and review process. Once approved, each will receive a unique ID that will identify its ads to trading partners in the supply chain. Those identifiers can also be matched with the payment ID system to verify that payments aren’t going to the wrong hands.
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