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Tanqueray and Netflix’s “Bridgerton” Cordially Invite You to “Make It T-time”
Liz Unamo| 16 de marzo de 2022
Campaña The Community
Tanqueray is officially announcing its “Bridgerton” “Make it T-time” partnership; a creative collaboration celebrating the smash Netflix show’s second season premiere on March 25. In appropriately regal fashion, fans are cordially invited to discover how Tanqueray (the “T,” if you will) can turn the traditional idea of teatime into oh-so-fancy “T-time.” In keeping with the whimsical look and feel of the show, the multi-phased “T-time” campaign is launching with an original video content series starring pop culture icon and continued Tanqueray brand partner Joe Jonas, who gamely learns “how to become a Bridgerton” with the help of Jonathan Bailey who plays Anthony Bridgerton, and “Bridgerton”superfan and comedian Phoebe Robinson.”Teatime in the Regency Era was the epitome of elegance,” said Christina Choi, SVP of Rum, Tequila, Gin at Diageo. “And with the second season of ‘Bridgerton’ on the horizon, I think it’s the perfect time to bring this grand tradition out of the sitting rooms, drawing rooms and garden gazebos of yore to give it a fresh, modern-day twist. ‘T-time’ is the perfect occasion to take a break from your day-to-day routine, adding a little bit of sparkle, scandal and surprise to your life by enjoying a delightful Tanqueray cocktail or two with your friends and loved ones.”
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