MERCADEO Versión en español
Target implements an innovative mobile campaign to sell their line Lilly Pulitzer
Manuela Walfenzao| 9 de abril de 2015
Publicación en Instagram de la campaña de Target con Lilly Pulitzer
Target developed a campaign for mobiles in the aim to promote the sales of their line in alliance with the designer Lilly Pulitzer. Through social media, emails, sms, and a special section on their web page, they address a young audience.The special section is a digital party in which it is possible to consult the catalogue of the new collection, accompanied by fun music and innovative surfing, in the style of augmented reality, in which the movement of the phone allows to explore virtual space. The Lilly Pulitzer brand specializes in shiny colors and daring prints, perfect for spring and summer, that account for the party concept.”Many times, marketing is a number game, producing the biggest possible amount of content is the goal, but first you risk being repetitive and heavy”, said Mark Cluett, Marketing manager for Polar, Toronto. “When opting for unique approaches such as this one, Target makes sure it distinguishes itself from the noise and traces a path for original content and new ideas that are successful in the mobile world”.”Web traffic is constantly crossing over to the mobile platform, in which most of the content is consumed through smart phones”, added Cluett. “There is no doubt that sales are being guided by the mobile category, consumers purchase and buy through their phones. Ignoring that mobile space when it comes to marketing would be terribly detrimental for the sales strategy for 2015”.
Diario de Hoy
Noticias relacionadas (2)
5 de marzo de 2015
Target lanza su nueva campaña #SinTraducción con enfoque hispano