La agencia Incumbent Barton F. Graf 9000 fue la que realizó el anuncio Journey Home
The Internet domain registrar and web hosting company chose TBWAChiatDay as its global agency, after a review launched in May.Incumbent Barton F. Graf 9000, which has handled ads for GoDaddy nationwide, did not take part in the extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe, and Latin America, as well as the US. The former angency was in charge of the ad Journey Home, which generated polemic for the sale of a puppy. The spot had to be removed from the Super Bowl 2015.The designation is made after a series of changes in the company´s commercialization, after it ended its sponsorship for Nascar. “GoDaddy has established a meaningful brand and built an extensive small business data platform with global reach” said Troy Ruhanen, CEO of TBWA. “This means we are not commercializing randomly, but talking about potential clients who need GoDaddy´s help to grow their own businesses, whether in Bangalore, Rio de Janeiro or San Francisco. GoDaddy has established a meaningful brand and built an extensive small business data platform with global reach”.Going forward, GoDaddy seeks to target small business owners, who account for the biggest part of its 13 million customers. “TBWA brings experience with admired technology brands, a depth of knowledge in our key international regions and the massive power of the Omincom network assured Phil Bienert, GoDaddy Chief Marketing Officer and Executive VP of Digital Commerce.
