MERCADEO Versión en español
Teenagers invest in brands that offer variety online and they then share on social networks
Maye Albornoz| 23 de abril de 2015
A recent study by the firm Piper Jaffray on teenarger’s consumption trends revealed that this group is increasing more aware of their budgets, valuing the experiences offered by the brands to be shared later through social media.According to the research, based on information given by some 6.200 whose average age was 16.3 years, the categories in which teenagers spend their money on most are: beauty, fashion, personal care, digital media, food, and entertainment. In fact, an important number of people prefer attending events or going out for dinner instead of purchasing products.When teenagers are going to buy products the prefer to do it online instead of going to a store. However, they like brands to also have physical stores and are inclined to purchasing from those who offer this mixed mechanism, reflected the research. Among the main fashion trends reported are sports clothes, with brands such as Ralph Lauren, Nike, Lululemon, VIctoria´s Secret, Vineyard Vines, UGG Australia and Timberland in first places. And when it comes to beauty, most consult online opinions before making a decision on their purchases.MAC turned out to be the most appreciated Brand by those surveyed and the Apple watch is the favorite for the first time in the category in the survey´s history. The purchase of video games also came out favorite among the group´s preferences.
