MERCADEO Versión en español
Televisa Publishing + Digital joins forces with Ford and Zubi Advertising to develop the Vive Vanidadesapp
6 de marzo de 2013
Televisa Publishing + Digital announced the launch of the Vive Vanidades technology guide app, designed for the iPad and sponsored by the 2013 Ford Fusion.As part of its effort to reach Hispanic consumers, Ford Motor Company established a joint venture with Televisa Publishing + Digital to launch a national multimedia campaign that shows Latinas the latest technology and gadgets to keep them connected and in that way make their lives so much simpler. Zubi Advertising in Miami is the agency in charge of developing the project.”Partnering with Vanidades to create a Spanish language custom iPad application a first-ever for Ford presents a powerful platform to demonstrate Ford’s commitment to deliver the best digital experience for our passionate Latina consumers” said Dave Rodriguez, multicultural marketing manager of Ford Motor Company.For his part, Rudy Arda, digital marketing director at Televisa Publishing + Digital, said that “by bridging the print and digital divide via the Vive Vanidades app, we are looking to bring our robust content to our readers in an interactive, engaging and fun way that will keep them on the lookout for the next edition.”The app, which can be downloaded without charge, has been available from the Apple App Store since March 4.”We are thrilled that Grupo Televisa has partnered with us to develop this one-of-a-kind APP. It’s more evidence that the partnership between Ford, Televisa and Zubi continues to bring innovation to the market” said Joe Zubi, COO of Zubi Advertising.
