MERCADEO Versión en español
Tesco Mobile And The Community The Family Smile
Liz Unamo| 28 de marzo de 2017
El spot se centra en esas pequeñas tragedias familiares
Tesco Mobile, launched in the UK the commercial Family Dramas created by the agency The Community. It is centered on those small family tragedies that affect all homes. After burning the barbecue or being splattered by the contents of a blender or having to free your daughter from the pet´s door, Tesco wants to make you smile with their perky mobile phone family plans. It is the first ad developed by the new London agency The Community. It was created by Mark Hunter and Julia Taylor, and directed by Traktor through the production company Rattling Stick. The rest of the team includes Tim Maurice-Jones, cinematographer; Stephen Worley is the agency producer; Jarrod Cocksedge, Senior Account Director; and representing the brand, Simon Groves, CMO of Tesco; Sophie Wheater is Head of Brand Communications; and Lex Saper is the campaign manager. The commercial will be supported by out-of-home and digital activities.
