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The Apple Watch could be a marketing channel for publicists and advertisers
Manuela Walfenzao| 24 de abril de 2015
Varias cadenas de medios ya cuentan con su aplicación para el Apple Watch
Apple´s smart watch was launched officially to the market on Thursday 23. Brands and companies in the field are already lookimg for the way to be present in the new device.Newspapers, TV networks, magazines and radio stations have launched their applications for the watch, although they are positioning themselves in different manners, they all offer different versions of the same thing: news at a glance.CNN, The New York Times, Chicago Tribune and The Washington Post already have their applications for the Apple Watch and some offer the possibility of having Siri narrate the news from the iPhone. Cooking sites such as Epicurious have also joined with an application that shares recipes in the watch.The device is still too recent to sell ads, but advertisers can find other roles like the media companies have. Currently, applications and user´s experiences are being explored, but it still isn´t clear how the incomes due to advertising on the device would be arranged.For now the sellers can conceive the Apple Watch as a vehicle to share offers, coupons and loyalty rewards. “While you walk around the supermarket, you can receive a notice in your watch about a special offer” said Melvin Wilson, Strategy director of IPG Mediabrands. “Later we will be able to see specific ads for the Apple Watch, but brands must see the scale before experimenting.”
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