MERCADEO Versión en español
The Community questions what is socially correct in the commercial Bob
Manuela Walfenzao| 19 de junio de 2015
En el comercial Bob se cuestionan con humor e ironía lo que está bien y lo que está mal
The agency The Community made a campaign for the magazine Rolling Stone Argentina, in which they analyzed the figure of the controversial reggae idol, Bob Marley. The concept of the piece was to challenge, in a humorous way, views that people have on marijuana, their idols and on what is good and what is bad.This campaign reveals the character of the magazine Rolling Stone, always committed with debating what is established and also with research. In the film, there is a journalist questioning the views of people like Bob Marley. He comments that five out of every ten people reject the singer because he is related with the use of drugs and the legalization of marijuana. Then they invite people to meet those who reject him, and it turns out they are ethically debatable people. The idea will compete in Cannes Lions 2015 and the creative team behind is formed by: Ramiro Raposo and Fernando Sosa, Creative General Directors; Dante Zamboni, Art Director; Nicolas Larroquet and Adrián Rey, copywriters; Sebastián Díaz, Accounts Director; Lourdes Cester, Accounts Executive; Matías Castro, Audiovisual Producer; María Sagemuller, Producer; Fulano Filmes, Production company and Mariana Youssef, Director. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us on @PRODUPublicidad.
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