MERCADEO Versión en español
The Greater Miami Convention & Visitors Bureau launches a review of their creative agencies
Manuela Walfenzao| 16 de febrero de 2016
William Talbert, presidente y CEO de The Greater Miami Convention & Visitors Bureau
The Greater Miami Convention & Visitors Bureau, the official sales and marketing organization promoting Miami and The Beaches, has launched a review encompassing advertising, marketing, digital support, website development and website advertising sales. Turkel has been the agency in charge of the organization´s advertising communications for more than 20 years and they will defend the account. The client hasn´t commented that it wishes to move away from that agency, which has overcome reviews done in previous years. Critical Mass is the digital agency of record since 2012, and will also defend their job with this client. It is likely that The Greater Miami Convention & Visitors Bureau keeps its current agencies and hires new providers for web development and website advertising sales. “We are so proud of our team and agency partners who have contributed to our record-breaking travel and tourism numbers over the last several years” commented William Talbert, President and CEO of the organization. “Everyone has worked tirelessly to ensure business and leisure travelers are aware of the evolution our destination is undergoing, and are enticed to visit Greater Miami and The Beaches all year long. From increased visitors to our website and social channels to filling up hotels, restaurants, cultural attractions, neighborhoods and meeting venues, the momentum weve built is strong. We look forward to continuing to raise our own bar as we develop marketing programs that have a favorable impact on the destination.”
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