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The most influential brands are in Instagram and generate lasting links with their audience
Maye Albornoz| 4 de mayo de 2015
Instagram is one of the biggest growing social networks and brands would like to make the most of this. That is what a study based on Interbrand 100´s data proved. It was carried out by Simply Measured, which revealed that 86% of the most outstanding companies worldwide had presence in Instagram.Simply Measured analyzed the strategies of brands such as MTV, Starbucks, Adidas, Nike and Audi in the social network, and the behavior of audiences on their postings in Instagram.One of the finding was that 75% of the brands posted pictures and videos with a frequency of at least once a week. This effort to generate quality contents on a regular basis was reflected on the fact that 42 of the brands that were studied reached more than 100,000 followers, a 223% increase with respect to 2012.Another interesting trend revealed by the study is that comments tend to occur rapidly: 69% of the them were issued in the 48 hours after the posting. This time is directly related to the post´s popularity, because, according to the study, less attractive posts expire in less time and their likelihood of being commented or shared decreases much more. The general trend revealed by the investigation is that only brands that are focused on producing quality contents -with attractive images and videos- will catch the audience’s attention, up to hours after being posted.
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