MERCADEO Versión en español
The spot Kobe vs Messi, the most voted for on Youtube
3 de junio de 2015
La campaña ganadora fue de Turkish Airlines de 2013, protagonizada por Messi y Kobe
The work of the agencies Crispin Porter + Bogusky and Starcom for Turkish Airlines for their campaign Kobe vs. Messi: The Selfie Shootout obtained the most popular vote on Youtube. According to the video platform, which is currently blowing out ten candles, the best ad in the last decade is from 2013. Behind this one are the Volkswagen ad with The Force; Always with #LikeAGirl; Volvo Trucks with Van Damme´s Epic Split and, closing the Top 5, Dove with Real Beauty. For YouTube it has been a decade in which users have not ceased in their increase of video content consumption, where brand´s spots have increasingly taken a more prevailing role.Although Google has never released YouTube´s income, marketing companies estimate it will sell around 4 thousand 300 million dollars in advertising this year, that is 7% of the giant search engine´s projected earnings for the year.One of YouTube´s most formulas to sell advertising are in-stream videos, which mean including the commercial spot before the video the user wants to see starts. After five seconds of mandatory playback, consumers have the option to continue to watch it or skip the ad.
