MERCADEO Versión en español
The year closed with findings on Hispanic online marketing
Patricia Molina| 12 de diciembre de 2014
2014 fue un gran año para la comercialización online, específicamente del mercado hispano
In general, 2014 was a great year for online marketing, specifically the Hispanic market. New research, significant investments by powerful corporations, and the World Cup demonstrated the importance of the Hispanic digital consumption.Among the discovered advances on online marketing, the “why” is now the “how” and the fact that a significant portion of Hispanics are digital voracious consumers, especially through mobile channels and social. In fact, they spend most of their time in digital media; and the majority of sellers or merchants now understand that to reach the country’s largest minority, the digital space is simply more than a necessity. What is not so easily understood is how to reach them.Among the strategies to address the Hispanic market in the US during the year, Facebook introduced a segment of Hispanic affinity in the US that allows sellers the ability to reach the 23 million Hispanics users who use the world’s largest social network ; targeting by dividing the groups by language: Spanish-dominant, English-dominant and bilingual. Moreover, Google launched its domain .I aimed at Latinos.Additional to the above mentioned, the World Cup 2014 generated 672 million video views online for brands. According to AdAge, the figure is 30% higher than the Super Bowl 2014.
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