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Tighe Wilhelmy of Local Lawyer Guide: Digital advertising is developing at an accelerated rate and that’s exactly how we must respond to it
Manuela Walfenzao| 15 de agosto de 2016
Wilhelmy: Recomiendo con ojos cerrados utilizar IAB Certification como recurso
Local Lawyer Guide is a company that has participated in the training programs of the Interactive Advertising Bureau (IAB). It’s a technological enterprise that provides advertising and lead-generation services to private attorneys. For that reason, it joined IAB programs to strengthen their online marketing tools. Tighe Wilhelmy, VP Operations and Business Development at Local Lawyer Guide highlighted that the legal industry is one of the most competitive industries around. “Without a sophisticated digital strategy, we would simply be just another marketing company. Every day our team focuses on executing opportunities we’ve identified over the previous weeks or months. Digital advertising is developing at an accelerated rate and that’s exactly how it must be responded to.” Wilhelmy’s team has participated in IAB Certification program for Sales, Ad Operations, and Data as well as Marketing Programmatic classes, in order to be more competitive and offer a better service. For IAB there are four areas ad tech startups and small businesses can focus their internal education to maximize their often lean training budgets: Media attribution, strategic industry expertise, client education, and finding the right training and resources. Wilhelmy said that IAB training programs attract executives from numerous industries to discuss their experiences and thoughts on current technology and best practices. “I highly recommend using IAB Certification as a resource.”
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