MERCADEO Versión en español
Toma Leche launches new campaign targeting Hispanic community
19 de febrero de 2013
La campaña incluirá una plataforma digital y social durante todo el año
Toma Leche (Got Milk?) will launch a new advertising campaign in Spanish to teach the widespread Latino population that drinking milk before going to bed will help them sleep better and make sure they have pleasant dreams.”Milk has a myriad of health benefits and one of them is quality of sleep,” says Steve James, executive director of the California Milk Processor Board, or CMPB. “Milk has protein rich in tryptophan that can help improve sleep quality, giving families an important nighttime occasion to drink milk.”The new campaign, created by the Grupo Gallegos, CMPBs advertising partner, will feature two 30-second TV commercials in Spanish to air in California entitled Piñata Cars and Battle.”Many Hispanic consumers have learned since childhood from their parents and grandparents that drinking milk can help them sleep. These spots serve as a reminder to Latinos that, no matter the age, drinking milk at night makes for restful sleep and positive dreams,” James says.Providing support for the television campaign will be Spanish-language radio spots in California. In addition, the campaign will include a digital social platform all year. To see the new Toma Leche commercials and learn more about the benefits of drinking milk at bedtime, visit {Toma Leche.com;www.tomaleche.com}.
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