Toyota Ad Campaign Urges Miami Drivers To Spend An Hour To Save A Life

Toyota is launching a new, multi-channel ad campaign in three priority markets, including Miami: In About An Hour campaign urges drivers to take an hour out of their day to get their airbag repaired.The campaign launches this month with digital ads emphasizing that airbag repairs are free, easy and fast, comparing some ­everyday tasks to an airbag repair. Each takes “about an hour” but only one will “save your life” the campaign slogan asserts. “It’s an easy choice” the ad continues “but millions of people still haven’t brought their affected vehicles in for a fast, free repair.”The ads will direct people to the Toyota.com/Recall web site, where Toyota, Lexus and Scion owners can enter their vehicle identification number, or VIN, and find a local dealer to schedule a repair.