MERCADEO Versión en español
Toyota Camry generates creative campaign with actor William Levy on Instagram
Patricia Molina| 5 de enero de 2015
As a leading automotive brand for Hispanics, Toyota continues its commitment to meet the expectations and needs of consumers. Working together with Cuban actor William Levy, the company brings the audience a unique campaign and the first of its kind.Toyota, in partnership with the agency Conill, creates a bold adventure video for Instagram with the aim of promoting its new model Camry 2015. A story that carries a message to the hearts and minds of Hispanic consumers in a fun, creative and different way.”What I like about this is that it is something new, something different to what I’ve done,” Levy told reporters. “I like doing fun things that are unexpected. This commercial is very entertaining. People will be able to interact with the business and the story that Toyota tells.”In the campaign, created especially for social networking, users have the opportunity to choose how they want to finish the story by clicking on the different options that the plot offered through the legends of their videos.This year, Toyota celebrates 10 years as the number one brand in the Hispanic market, building more than 25 million cars and trucks in North America during the past 50 years, operating 14 manufacturing plants, directly employing nearly 40,000 people and selling more than 2.23 million cars and trucks in 2013.To watch the original spot visit {@toyotalatino;http://instagram.com/p/waSDgJzLMX/?modal=true} on Instagram.
