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Twitter releases conversational ads to promote conversation about brands
Manuela Walfenzao| 7 de enero de 2016
Así se ven los conversational ads
Twitter is trying to make it easier for consumers to talk about their favorite brands through a new advertising format, called conversational ads. The ads are available for beta testing, including a call-to-action button. When someone taps the button, a pre-composed tweet with a brand message pops up. Users who want to tweet it can then customize it before sharing it with their followers. “For many years, marketers have successfully increased their brand engagement using promoted tweets including images or videos and campaign hashtags that drive retweets, likes and follows” said Andrew Bragdon, Twitters Product Manager. “Conversational ads take this a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.” According to Twitter, the new tool is powerful because the paid posts spawn organic posts, creating an opportunity for more earned media at no additional cost. On December 2015, the social network developed another strategy to get closer to brands which allows showing promoted tweets to people who visit the website without logging in.
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