MERCADEO Versión en español
U.S. Hispanic Market Sets A New Record At Cannes With 20 Lions
Liz Unamo| 23 de junio de 2017
Un total de siete agencias hispanas enjaularon Leones
Seven agencies came back home with 20 Lions. For seven days the U.S. Hispanic market shined with their campaigns at the 64th Cannes Lions International Festival of Creativity that was held from June 17th to 24th at the French Riviera. With this outcome the Hispanic agencies exceeded the 15 and 16 trophies they earned during the 2015 and 2016 festivals, respectively. ALMA leads the ranking with 10 Lions, followed by We Believers with three Lions. The third position is a draw between Dieste and Wing with two trophies each. The fourth place is for The Community with a campaign Lion, and the fifth is a tie between LatinWoks and LAPIZ with a bronze each. ALMA was awarded two gold trophies for Spanish Lessons, one in Direct and one in PR. Four silvers for Episode Leak and Spanish Lessons in Promo & Activation and Media. And four bronzes for Episode Leak and Spanish Lessons, one in Entertainment and Direct, respectively; and two in Cyber. We Believers stand second with three Lions. One bronze in Creative Data for the Al Buddy campaign for Vidax Center awarded in the second day of the festival. During the first day, We Believers’ team headed by Gustavo Lauría and Marco Vega, earned two Lions for Volvo Survivor Sales Agent for Volvo North Miami: silver and bronze in the Promo & Activation category. In the third position Dieste shines with two Lions. One bronze in Cyber for the Libaits campaign for The Wild Detectives during Cannes’ second day, and a bronze in PR for the same work the first day. Wing accounted for two Lions. On Wednesday was awarded bronze in Media for The Cookbook You Can Cook campaign for Nestlé. The first was a bronze in Outdoor for the campaign Liga de Arte, presented on Monday 19th. While on Monday, The Community won silver for the campaign History for Nutcase Helmets in Print & Publishing. LAPIZ earned a silver Lion in Outdoor for the piece #TequilaCloud for the Mexico Tourism Board. LatinWorks earned a bronze Lion with the campaign #PonleAcento for the MLB in Entertainment.
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