MERCADEO Versión en español
UM hangs on to MasterCard account in Latin America
Patricia Molina| 6 de febrero de 2014
Pablo Rodríguez, presidente de IPG Mediabrands Latam
MasterCard announced that UM, a division of the global communications network of IPG Mediabrands, will remain its official media agency in Latin America following a recent competition for the companys media planning and buying account.UM competed aggressively to retain its position as MasterCards official media agency in Latin America and will continue managing media planning and purchase of traditional and digital media for MasterCard in the region.”We are very happy for this UM achievement in Latin America, it gives us great satisfaction to continue working closely with MasterCard and still be its business partner in LatAm,” said Paul Rodriguez, president of IPG Mediabrands LatAm.As a business unit of IPG Mediabrands, UM has more than 130 offices in 100 countries and more than 4,000 professionals committed to developing creative, strategic and unique campaigns for each client.In 2012, AdNews positioned UM among the best creative agencies, and Media Magazine hailed its leadership in the area of advanced analytics. It also received a grade A from RECMA thanks to its record of keeping existing clients and winning new ones worldwide.Among UM clients are Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hersheys, Johnson & Johnson, LOreal Paris, MasterCard, Microsoft and Sony.
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