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Univision Creator Network Is Recognized As Best Influencer Marketing Platform
Manuela Walfenzao| 8 de agosto de 2017
Univision Creator Network (UCN) was launched in 2015
Univision Creator Network (UCN) announced that it was awarded Best Influencer Marketing Platform in the 3rd annual Digiday Signal Awards. UCN is the Hispanic focused multi-channel network on YouTube with more than 200 million global video views. Launched in 2015, it provides over 200 U.S.-based creators with a community of support including access to industry experts, opportunities for collaboration and the capability to expand their audiences and brands across various ecosystems. The Digiday Signal Awards are presented by Digiday, and recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. Univision’s influencer marketing platform was recognized for creating successful branded campaigns with UCN influencers that connected and engaged Hispanic millennials. “We are proud of the in-house influencer network we’ve built at Univision” said Matthew Kaplan, SVP, Digital Sales at Univision Communications. “We see the power of influencers first-hand when we leverage them across our properties. What differentiates us, is that our influencer network is plugged into a media powerhouse. This gives brands the flexibility to partner with UCN on standalone opportunities or plug into our properties across linear, digital and events. The programs that incorporate influencers lead to great results for our advertisers.”
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