MERCADEO Versión en español
WAVE IN RIO– ALMA Is The Second Most Awarded Agency Of Wave
Liz Unamo| 7 de abril de 2017
La iniciativa digital llegó a las siete millones de visitas de forma orgánica
ALMA was the second most awarded agency in the Wave Festival in Rio, after obtaining five gold, five silver, four bronze and 18 shortlists. “It is a great pride to be acknowledged, obviously because Brazil is a creative reference in the advertising industry and has a great reputation worldwide. The U.S. Hispanic market is occupying first-rate positions and we are entering in the landscape with remarkable strength and reputation” explained Álvar Suñol, Co-President and CCO of the agency. The Spanish Lessons and Episode Leak campaigns for Netflix received awards. The first took two Gold in Cyber, a Gold and a Silver in Promo, respectively, and a Gold in Branded Content, whereas the second one received a Gold in Branded Content and two Bronzes in Cyber. Suñol pointed out that the Narcos project has offered them the opportunity to transform the work they have been doing in the agency. “Narcos is starting with great force in terms of recognition. It is a type of bet that places the agency at a different level. We already had a creative reputation with labeled ideas, but this work for social media with a global campaign places us at a different level.” For The Last Emoji for Sprint, they took home two Silver in Design and Outdoor, respectively and a Bronze in Direct. In both cases, Netflix and Sprint, Suñol mentioned that the funny thing is that they were innovative ideas, but none had technology as the core of the idea. “This reveals that new technologies are a synonym of innovation and that both pieces are examples of it: how to innovate in platforms, without having to resort exclusively to new technologies to develop them.” Crowdrise for Help Kenya Not Kanye was awarded with two Silver in Cyber. And for Predators for Kingsford, it received a Bronze in Outdoor.
