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We Believers & Cherry Sundae Media unveil a campaign to save marine life
Manuela Walfenzao| 17 de mayo de 2016
Saltwater Beer has gone green. We Believers and Cherry Sundae Media developed a {campaign;www.produ.com/publicidad/videos/index.html?Noti=11048} targeting surfers, fishermen and ocean lovers, where the traditional plastic six-pack rings are now edible -made from wheat and barley- and safe for wildlife to eat. Nelson Cabrera, Cherry Sundae Medias Director told PRODU that this was one of the best projects he has worked in his entire career because it has a tangible result. “It’s technology to save sea life. Is a top of the line project in which we worked hard and I believe it will do well in the festival’s circuit. Is already creating a lot of talk, many creatives love it and I think it has a good vibe” he added. The campaign is currently number one in Creativity Online. “Im very, very proud of the work We Believers is doing with Saltwater Beer. My knowledge as Engineer, Consultant and Publicist was put to a test with this project. But what allowed its completion, against all odds, was an amazing team of human beings that believed and worried enough to leave all aside and make it real” said Marco Vega, Cofounder and CCO at We Believers. This idea could change plastic six-pack rings manufacturing for canned beverages and save thousands of marine lives.
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