MERCADEO Versión en español
Which social networks do people use to get the news? A new Pew Research study gives the rundown
Patricia Molina| 20 de noviembre de 2013
Conozca cómo son las noticias a través de las redes sociales
As part of a report on news and the media, Pew Research Center, together with the John S. and James L. Knight Foundation, analyzed consumer habits and the size of the user bases of 11 social networks.Users were seen to get the news to a different degree from different social media. The fact that about half the Facebook and Twitter users get the news on those sites has been shown in previous reports. As for YouTube, only about a fifth of its user base does so, and for LinkedIn the proportion is even smaller. Pinterest, a social network with visual content, is hardly ever used to get the news.The proportion of people who get the news on a determined site combined with its total usership shows that varying volumes of American adults learn about current events over different social networks. Facebook is by far the biggest social network among American adults, and with half the users getting the news on it, its also the biggest site for those interested in knowing whats going on in the world.YouTube has the next greatest reach in terms of general use: 51 percent of U.S. adults. Even though only a fifth of its users get their news there, that amounts to 10 percent of the entire adult population, which puts it on a par with Twitter, which reaches only 16 percent of U.S. adults, but a good half of them use it to get the news.
