MERCADEO Versión en español
Windex And Energy BBDO Give Life A Sparkle With The Story of Lucy
Manuela Walfenzao| 15 de agosto de 2017
Lucy junto a su padre viendo las estrellas
The cleaning brand Windex just launched the video The Story of Lucy, as part of its platform Give Life a Sparkle, an effort developed by the agency Energy BBDO. The campaign bets on generation of content with a short film that shares the story of Lucy. The moving piece, about the daughter of a ship captain who is always away because of his job, is intertwined with the song Beautiful Thing by the singer Grace VanderWaal, who at 12 years old won the eleventh season of the NBC program, America’s Got Talent. During the three minutes the video lasts, in almost all the shots we can see a glass surface between the characters, which is being cleaned in some. The film ends with a caption: What is between us connects us, a very catchy insight.
Diario de Hoy
Noticias relacionadas (5)
8 de agosto de 2017
Líderes del mercado hispano serán jurados del festival CICLOPE
30 de junio de 2017
Líderes de la industria multicultural apuestan a las ideas universales
4 de julio de 2017
Andrés Ordóñez de Energy BBDO: Los insights deben ser muy humanos
