Wing and Dieste, first Hispanic agencies to be in the 2014 Cannes Festival shortlists

In the first published shortlist of the 61st edition of the Cannes Festival, in the Direct, Promo & Activation, PR y Creative Effectiveness Lions categories; Hispanic agencies Wing and Dieste were in the previous list to win the coveted Lion.Wing was in the shortlist in the Direct and Promo & Activation categories. In Direct, under the sub-category Use of Digital Marketing, with its piece Removal happens, for Law Offices of Esteban Gergely, and in the Promo & Activation category, under the Use of digital platforms in a promotional campaign sub-category, with its initiative The appstrip by Ximo, for Ximo Abadia.Dieste also occupied a place in the Promo & Activation category, with the piece Muttbombing for Dallas Pets Alive, in the Use of digital platforms in a promotional campaign sub-category.