MERCADEO Versión en español
Wonderful Pistachios selected Havas Formulatin as the brands Hispanic PPRR agency
Manuela Walfenzao| 15 de diciembre de 2015
Adam Cooper, VP de Mercadeo de The Wonderful Company
Havas Formulatin was selected as Hispanic public relations agency of record by Wonderful Pistachios. Within this new mandate, Havas Formulatin will be developing a multi-faceted program to improve the brands penetration and awareness among this demographic group. The program will include media relations, community events and consumer and influencer engagement. “Having the right partner to engage with the Hispanic community is very important to us. This is a core audience that has a direct impact on our overall success” said Adam Cooper, VP of Marketing for The Wonderful Company. “Havas Formulatin was selected based on their ability to understand our brand and its personality, and align this with a creative and culturally relevant program, as well as demonstrating a deep knowledge of the Hispanic consumer.” This partnership marks the first time the brand works with a shop as agency of record for their Hispanic outreach. Havas Formulatins current roaster of brand partners includes Nestle, Ecuador Ministry of Tourism, el Jimador and Herradura tequila, Mi Pueblo Food Center, among others. The account will be led out of the agencys New York office. “We are thrilled to have been selected by Wonderful Pistachios to lead its relationship with the Hispanic market, and to lead the strategy behind these efforts” said Michael A. Olguin, President of Havas Formula. “It is important for us to work with brands that recognize the significance of connecting with the Hispanic consumer in a meaningful and strategic way.”
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