U.S. HISPANIC
CuriosityStream: Non-fiction entertainment is the right place to be now
Maribel Ramos-Weiner| 28 de enero de 2022
Bakori Davis de CuriosityStream
CuriosityStream’s primary goal this year is to continue to provide high-quality factual content around the world, accessible anytime and anywhere. “We will do it by increasing our distribution, scaling up our local product offerings, and producing more Curiosity original content,” said Bakori Davis, CEO and International Head of CuriosityStream.
The streamer also is aiming to keep its churn rate low, which is one of the lowest in this industry.
“We have a compelling proposal. Curiosity has the largest collection of documentaries in the genre. We believe that non-fiction entertainment is the right place to be”. He referred to the 20% increase in global demand for documentaries since the beginning of 2020, according to Parrot Analytics Insights of August 24, 2020, “Strategies for the non-fiction niche: How can niche streamers Discovery, CuriosityStream and iwonder flourish?”
Asked about development and distribution in the region, Davis mentioned that they have great partners that run the Curiosity channel and continue to explore new partnerships that will expand their offerings to more customers in the US and Latin American Hispanic market. “Considering that estimates of OTT subscribers for Latin America are at +116 million on all platforms by 2026, it is a priority market for us”, he added.
For Curiosity, Latin America is a great opportunity for content creation. “We have presented series in Latin America like My wild backyard and History of food, shorts like Spider and tentpole shows like The CEO of Sinaloa. Our list for 2022 includes local relevant content with series such as Underworld, The Humboldt current, Planet insect (temporary title) and Chimor: The kingdom of sacrificed children,” he said.
