John Pollak and Wilmer Valderrama launched Allied Management Group

Former NBCU executive John Pollak and actor, producer, and activist Wilmer Valderrama announced the launch of Allied Management Group (AMG,) a forward-thinking management company focused on partnering with, collaborating, and representing the most sought-after new and existing Latino voices across traditional and digital media.

Their combined 40 years of the US and global entertainment industry experience cement AMG as the strategic force to serve Hollywood and global audiences, who seek increased representation and authenticity in storytelling.

“Latino talent has traditionally been relegated to the Latin American arm of major Hollywood companies but thanks to an exciting industry shift bolstered by the rise of global streaming platforms, they are now a major part of the general US market. Our mission will be to champion current talent and discover new voices who can help create content that is relatable to all audiences including the 200% demographic – consumers who see themselves as both 100% American and 100% Latino,” explained Pollak.

Pollak and Valderrama are co-founders and co-owners at AMG.

“As a community, it is vital that we see ourselves on screen – it shapes both how we see ourselves and how others see us. However, the reality is that there’s an undeniable void of authentic stories being told by Latino voices and through the perspective of our creators. I am so excited to partner with John and the rest of the AMG team. Together we will discover and cultivate new voices, and help our talent deliver fresh, authentic Latino storytelling to audiences in the US and around the globe,” stated Valderrama.

AMG, whose mission is to be the premier management company run by Latinos for the US market and Global audiences, will offer a wide array of services that encompass not only partnering with coveted forward-thinking creators such as Dhana Media, the company behind Maradona: Blessed Dream/Amazon led by creatives and producers Mari Urdaneta and Liliana Moyano but also with the best Latino-first agencies and talent managers. This collaboration will allow them to share resources and open doors to the highest levels of executives throughout Hollywood to produce and play in premium content.