TELEVISIÓN Versión en español
beIN SPORTS’ beONE Campaign Reached 22MM+ Sports Fans Staying#HealthyAtHome during COVID-19
Liz Unamo| 2 de septiembre de 2020
#HealthyatHome beONE BeinSports
beIN SPORTS reached more than 22 million sports fans this spring through a new campaign, beONE. The campaign was launched during the COVID-19 pandemic, while live sports came to a pause, and supported the World Health Organization’s (WHO) #HealthyatHome initiative. Under the beONE campaign umbrella, beIN SPORTS created a variety of new digital programming and activities to build community and give sports fans entertainment options so its community could remain home and still come together as one during a time of uncertainty. “Our global soccer community was, and still is, navigating uncharted waters as a result of the COVID-19 pandemic,” said Juan Ochoa, Director of Marketing for beIN SPORTS North America. “When leagues went on hiatus this past spring, the beIN SPORTS team acted quickly to ensure our fans had entertainment options available to them as they were asked to stay at home. Our network of channels reaches millions of people across North America, which makes beIN SPORTS uniquely positioned to support WHO’s #HealthyatHome campaign. We are proud to have joined this effort and will continue to do our part in getting important public health information out to our viewers as the pandemic continues through it’s course.”
