TELEVISIÓN Versión en español
Mazda and NBCUniversal: Al Bate, An Eight Episode Documentary Style Mini-Series
Maribel Ramos-Weiner| 24 de julio de 2017
Este martes 25 ¡Al bate! debutará en TelemundoDeportes.com
NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) today announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through Al Bate, an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball. Through Peña’s compelling life story, he describes his passion for the sport of baseball and his experience as an immigrant in Japan. Telemundo and Mazda will engage audiences in a way that is relatable and poignant to many Hispanic families in the U.S.The campaign was preceded by a series of Mazda media assets that ran in Japanese to generate curiosity and buzz among Hispanic audiences who are used to Spanish messaging on Telemundo’s digital platforms, including TelemundoDeportes.com, Telemundo’s Novelas App, and the network’s Facebook pages.“Our partnership with Mazda allows us to be creative in the way we develop unique content that captures the attention of audiences regardless of platform” said Laura Molen, Executive Vice President, Advertising Sales at Lifestyle Group and Telemundo Enterprises, NBCUniversal. “Al Bate is compelling, premium video content that is authentic to Mazda’s Japanese heritage and we’re excited to introduce it to the passionate Telemundo audience as we work to break through the clutter in the traditional advertising space.”On July 25th, Al Bate will debut on TelemundoDeportes.com. Set in Hiroshima and shot in cinema-verity style, the series captures his experience first-hand, and fans will feel as if they’re along with him on the journey.
