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NBCUniversal expands its programmatic ad sales offering with NBCUx for linear TV
24 de febrero de 2016
En los últimos años la compañía ha puesto la compra programática al acceso de clientes publicitarios
NBCUniversal expands its programmatic ad sales offering with the launching of NBCUx for linear TV. Starting in fall, will be able to use data to plan and buy media plans targeting specific audiences via automated systems, including premium linear TV in NBCUniversal’s entire broadcast entertainment channels and cable.The company considered the initiative to be “unprecedented” in the industry and is seen as another step in the development of new products and advertising opportunities which will help NBCUniversal partners achieve their commercial goals.”Our goal is to give our advertisers as many ways to access the high-value target audiences they want to reach within our premium content” said Dan Lovinger, Executive VP Entertainment Advertising Sales Group, NBCUniversal. “Our NBCUx digital programmatic offering was a key component to our clients’ success last year and we expect that by adding premium TV inventory to the mix, it will greatly enhance their efforts. The launch of NBCUx for linear TV is another example of our commitment to innovation on behalf of our clients” added Lovinger. In the last two years, NBCUniversal has made programmatic buying available to advertising clients for their digital video and display inventory, said the company.
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