U.S. HISPANIC
11.1 million viewers followed the 12th Annual Latin GRAMMY Awards on Univision
Maribel Ramos-Weiner| 11 de noviembre de 2011
Shakira was one of the performers of the night
The 12th Annual Latin GRAMMY Awards were followed by 11.1 million viewers who tuned in to all or part of the live three-hour broadcast on the Univision Network this Thursday November 10th.Thursday night’s broadcast delivered an average audience of 5.7 million Total Viewers 2+ and positioned Univision as the No. 1 broadcast network for the entire night among Adults 18-34 for the second consecutive year. The Latin GRAMMY Awards on Univision continue to attract more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audiences of the latest editions of the Academy Awards, Golden Globe Awards, and Primetime Emmy Awards.Throughout the night, more than 10 topics related to the Latin GRAMMY Awards trended worldwide on Twitter. The Latin GRAMMY Awards generated over 25 million impressions on Twitter, according to Radian6.
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