U.S. HISPANIC
5.5 million Total Viewers 2+ followed Premio Lo Nuestro on Univisión
Maribel Ramos-Weiner| 22 de febrero de 2011
Maná and Juan Luis Guerra during the award ceremony
With the star-studded broadcast of its annual Premio Lo Nuestro Latin Music Awards, Univisión was the #2 broadcast network last Thursday night among Adults 18-34, outperforming ABC, CBS and NBC.The 23rd edition of the Latin music gala, hosted by actress and comedienne Angélica Vale and actor and TV host Jaime Camil, reached 11 million viewers who watched some or all of the broadcast, which included performances by some of the biggest artists in the industry like Ricky Martin, Pitbull, Lucero, Maná, Juanes, Cristian Castro, Jenni Rivera and many more.Premio Lo Nuestro 2011 also positioned Univisión as the #4 broadcast network for the night, regardless of language, among Total Viewers 2+, Adults 18-49 and Women 18-49, ahead of NBC; as well as among Men 18-49, ahead of ABC.The event delivered an average audience of 5.5 million Total Viewers 2+, 3.1 million Adults 18-49, 1.8 million Adults 18-34 and 2.2 million Persons 12-34.
