U.S. HISPANIC
Across TV, digital, streaming, and audio, TelevisaUnivision reaches over 100 million Spanish speakers every day
Maribel Ramos-Weiner| 2 de febrero de 2022
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The new TelevisaUnivision combines the most comprehensive media platforms in the two largest Spanish-speaking markets in the world. Televisa’s four broadcast channels, 27 pay-TV channels, Videocine movie studio, Blim TV subscription video-on-demand service, and the Televisa trademark, will be combined with Univision’s assets in the U.S., which include the Univision and UniMás broadcast networks, nine Spanish-language cable networks, 59 television stations and 57 radio stations in major U.S. Hispanic markets, and the PrendeTV AVOD platform.
Together, TelevisaUnivision owns the largest library of Spanish-language content and intellectual property in the world and the most prolific long-form Spanish-language content engine in the industry. As a result of the combination, TelevisaUnivision reaches over 60% of the respective TV audiences in both the U.S. and Mexico. Across television, digital, streaming, and audio, the Company reaches over 100 million Spanish speakers every day, holding leading positions in both markets.
Since announcing the transaction on April 13, 2021, Univision and Televisa have each transformed their core businesses in anticipation of the integration and are delivering the highest levels of financial and audience growth either company has experienced in years.
The long-standing partnership between the two businesses has allowed for improved content and business coordination that will accelerate the integration. These efforts uniquely position TelevisaUnivision to begin executing immediately on a combined strategy and capture the tremendous opportunity presented by the global Spanish-speaking population of nearly 600 million, which represents an aggregate GDP of approximately $7 trillion.
The companies have strategically assembled a senior management team of world-class leaders for the global operation, combining great professionals from Televisa and Univision, as well as bringing in top talent from leading media and technology companies.
In addition, the TelevisaUnivision transformation also included the development of a massive pipeline of original content for the upcoming global streaming launch, investing in new advertising products in both markets, revamping the programming strategy and executing new distribution partnerships, as well as launching the PrendeTV AVOD service in the U.S., which has served as a powerful pilot for the upcoming streaming launch.
As a result of these strategic efforts, both companies have experienced above-market advertising revenue growth. Univision’s advertising revenue through the first nine months of 2021 increased by 32.6%, returning significantly beyond 2019 levels, while Televisa’s advertising revenue for the same period increased by 24% year-over-year.
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