Alterna’TV names Roberto Pérez senior director, Marketing and Distribution, for the US, Canada and Mexico

Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, announces the appointment of Roberto Pérez as senior director, Marketing and Distribution, for the United States, Canada and Mexico. The announcement was made by Aymeric Genty, the new CEO of Alterna‘TV, who continues to build his team of media executives with an eye toward increasing and expanding the presence of all of Alterna’TV’s channel partners worldwide, with a special emphasis on North and South American markets.Pérez brings nearly a decade of marketing and distribution experience with America’s largest cable and satellite service providers to his new role with Alterna’TV, having worked for DIRECTV, Comcast and Cox Communications.In his new rol Pérez will be responsible for increasing carriage and enhancing market penetration for the suite of channels and networks represented by Alterna’TV in North America and Mexico.“Roberto is a strong addition to the Alterna’TV team and is going to be a tremendous asset in growing our channel partners’ services in the U.S., Canada and Mexico. His in-house experience with two of the country’s largest cable services will certainly be of benefit in positioning our channel offerings and in escalating the performance of the channels once we secure carriage for them. Alterna’TV has now assembled a formidable team, with first-hand knowledge and experience in the most sought after consumer markets in the world and is well-positioned to accomplish its business goals in the coming year,” said Genty.