AMC: More than entertainment, we create experiences

Ivana Steinberg, Marketing VP of AMC Networks International – Latin America, said that her role in the company when marketing products, content, channels, and platforms, is to try to achieve a connection between the audience and the brand.

During the FIAP Face to Face Webinar, she indicated that in AMC more than creating content, what they seek to sell to the consumer, in this case, their audience, is an experience with which they feel identified and want to repeat so that in this way they continue on the other side of the screens.

“Many times, and not only regarding television but with any product in life, what the end customer wants is company. It usually happens that if you are alone in the car somewhere far away, you buy a Coca-Cola, for example, and it is to feel you have your cold drink with you. This is how we at AMC see the strategy to connect with our audience, we are there with our users and subscribers,” concluded Steinberg.