U.S. HISPANIC
Atresmedia Internacional expanding distribution
Maribel Ramos-Weiner| 9 de julio de 2020
Mar Martinez de Atresmedia
Atresmedia Internacional has been actively closing distribution deals for its channels in the region.
With ¡HOLA! TV they recently entered Movistar Peru and Atreseries expanded its reach with the entrance to the Peruvian operator´s satellite package Estelar HD, additionally coinciding with the renewal of the channel´s image.
Mar Martínez-Raposo, director of Atresmedia Internacional, also mentioned that ¡HOLA! TV joined Blim in Mexico and Charter in the US, and that Atrescine entered Cablevisión and TotalPlay Mexico.
“We continue on the line of offering very good original content at a time when that content has more value. There is plenty of platforms, many operators and means to reach viewers, but in the end, content is the most valuable thing and we have a very differentiated content with the four channels that are very well-segmented and have many strengths,” added Mar Martínez-Raposo, Director of Atresmedia Internacional.
She also mentioned that in these months, operators have also helped them “open up their cupboard” because many operators have freed the offer, “they have shown the best they have and that has allowed us to reach more audiences. I hope this growth in consumption remains and that it consists of viewers we have gained permanently”.
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