U.S. HISPANIC
Atresmedia Internacional: We grew 50% in subscribers
Maribel Ramos-Weiner| 6 de abril de 2017
Javier Nuche, general director of Atresmedia Internacional
After presenting their signal portfolio in 2016, Atresmedia Internacional is consolidated in the region with 50% growth, equivalent to more than 45 million subscribers.
“During this period, we have made a quality leap in our relation and level of service to clients. We are truly aligned with growth goals,” commented Javier Nuche, general director of Atresmedia Internacional.
The goal for 2017 is to continue with the expansion of the ¡HOLA! TV signal. “In Mexico we have increased distribution thanks to being with Dish, Sky, Megacable. For Atres Series the plan is to continue growing, with its focus on US Hispanic. We know it is a complex market, but we are sure we will manage to have good distribution,” added Nuche.
Atresmedia Internacional was launched in 2016 encompassing the group’s three international signals: Antena 3, Atreseries and ¡HOLA! TV, framed in a coordinated strategy, both in commercial and marketing terms, as well as in its relation with subscribers. This new structure allows increasing collaboration opportunities with them.
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