U.S. HISPANIC
Atresmedia International Announces Integration Of Its Three FAST Channels Into FreeCast Platform
4 de julio de 2025
Mar Martínez-Raposo, Director of Atresmedia International: "“FreeCast provides an excellent opportunity for our channels to reach the target audience"
Atresmedia Internacional has reached an agreement with the U.S.-based platform to include its three FAST (Free Ad-Supported Streaming Television) channels –Cine y Series (CyS TV), Zona Investigación (ZI TV), and Única (UN TV)– in the My Channels section, targeting Hispanic audiences in the United States and Latin America.
For Mar Martínez-Raposo, Director of Atresmedia International, “FreeCast provides an excellent opportunity for our channels to reach the target audience: viewers interested in quality Spanish-language content, as well as a young demographic seeking free entertainment”.
Atresmedia’s FAST Channels join FreeCast in the U.S.
The FAST channels offered by Atresmedia Internacional on FreeCast feature a diverse range of programming, including shows focused on fashion, beauty, and celebrities; investigative documentaries with journalistic approaches; as well as movies and series produced by the Atresmedia’s leading production company.
Tracy West, EVP of Digital Content at FreeCast, values the partnership by stating that “the power and flexibility of our platform allow us to serve different audiences in a unique way. For Spanish-speaking households, we can prioritize Spanish-language content while giving them access to the best and most successful content from major streaming services.”
This agreement complements those reached with other platforms such as TCL Channel, The Roku Channel, Fubo, and Plex, which offer Atresmedia Internacional’s FAST channels with significant followings in the U.S. and Mexico.
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