U.S. HISPANIC
Atresmedia Internacional’s FAST Channels Are Now part of TCL’s offering for Latam and the U.S.
11 de abril de 2025
Cine y Series (CyS TV), Zona Investigación (ZI TV), and Única (ÚN TV)
Cine y Series (CyS TV), Zona Investigación (ZI TV), and Única (ÚN TV) are broadening their distribution in Latin America and the U.S. through a new agreement with TCL, a Chinese electronics manufacturer. This partnership makes the three FAST (Free Ad-Supported Streaming Television) channels from Atresmedia Internacional available on TCL Channel, the free streaming app integrated into the smart TVs of the Chinese giant.
Mar Martínez-Raposo, director of Atresmedia Internacional, stated, “With this agreement, we reinforce a strategy that complements our traditional business, allowing us to reach audiences that increasingly consume content on connected devices. We are doing this with TCL, a very reliable partner in this type of technology and with a global presence.”
Orestes Aja Gurría, Head of Digital & OTT at Atresmedia Internacional, emphasized that “with TCL, we are driving the expansion of FAST channels, now also in Latin America, to reach a diverse audience and explore advertising returns in this segment.”
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