U.S. HISPANIC
Azteca America and InPulse Digital unite to create a true multi-screen experience
Maribel Ramos-Weiner| 3 de septiembre de 2015
Court Stroud, EVP, Network Sales and Digital, Azteca America
To acknowledge how users consume TV and give them a real Social TV or second screen experience, Azteca America aligned with InPulse Digital, a leading agency in content marketing and social media for U.S. Hispanics, as its strategic partner to complement the networks on-air content with an integrated social media strategy.At its upfront presentation in May, Azteca announced its Hispanic Audience Platform, which, upon launch in late 2015, will allow brands to reach audiences across channels, integrating linear and non-linear reach. The added social media initiative with InPulse Digital will expand Aztecas reach and offerings to brands looking to reach Millennials or connect with Hispanics through integrated campaigns. With 21 million Total Viewers (Source: NTI Live+SD Data; National Toolbox R&F Time Period Report; 9/22/14-5/3/15; Six minute reach qualifier; M-Sun 6a-6a), Aztecas strategy has already placed the network ahead of many of its competitors, and this new partnership aims to loyalize the audience, making the network even more attractive for advertisers. For brands, this means an expanded reach and higher awareness.”Azteca’s initiative with InPulse Digital reflects our company’s ongoing commitment to bringing brand and agency partners the best options in digital technology that can integrate easily with their existing campaigns. Social and mobile are essential to reaching new primetime viewers and expanding our partners visibility,” said Court Stroud, EVP, Network Sales and Digital, Azteca America. We want to connect with an audience that is diverse in origins. Almost 50% of Azteca viewers are born in the U.S. This specific segment accounts for the highest social media consumption and TV interaction in real time. Based on this insight, we created specific strategies to capture the attention of an audience that interacts differently at different times of the day, said Diego Prusky, founder and Chief Executive Officer, InPulse Digital.
