BabyFirst is launched on AT&T U-verse Paquete Español

BabyFirst announced it has added to its rapidly increasing Latino reach with the launch on the AT&T U-verse Paquete Español package, Channel 3063. BabyFirst already is seen in English on U-verse, channel 310.”With every third baby born in the US being Latino, there is an increasing recognition among programming distributors that this community is hungry for age-appropriate content for their kids” said Sharon Rechter, EVP Business Development and Distribution, BabyFirst. BabyFirst’s Latino presence has been growing rapidly, with carriage by several major content distributors. The network indexes 279 among Hispanic viewers, according to GfK MRI, more than double the index of other leading kids networks. The same study shows that BabyFirst is particularly strong among Hispanic female millennials.”BabyFirst has earned the loyalty of many of our customers and we are pleased to offer this unique service as part of our Paquete Español package” ” said Julie Tran, head of foreign language programming, AT&T U-verse.