U.S. HISPANIC
Banijay Group´s Bunim/Murray Productions launches LA based BMP Latin
Maribel Ramos-Weiner| 7 de febrero de 2013
Gil Goldschein, president of Bunim/Murray Productions
Bunim/Murray Productions, a Banijay Group company and producers of The Real World, Project Runway and Keeping Up with the Kardashians, announced it will launch a new division, BMP Latin. The division will focus on creating and producing unscripted and scripted programming for Hispanic audiences, specifically targeting the 18-34 demographic across multiple platforms as well as adapting Bunim/Murray Productions and Banijay Group unscripted formats for Spanish language and bilingual audiences in the US. BMP Latins first television projects include shows with Latin superstar Paulina Rubio; Daddy Yankee; and the Leonardo López family, a successful Mexican-American family living the dream in Encino, CA. Leading this new entity will be two heavy-hitting executives, former partner of Jennifer Lópezs Nuyorican Productions, Julio Caro and Phunwares former studio chief, Gabriela Cocco-Sánchez.The ability to team up with Julio and Gabriela, whose track records in this exploding market are unparalleled, provided Bunim/Murray Productions with a great way to create programming specifically targeted to the younger US Hispanic audience, many of whom have been long-time fans of Bunim/Murray shows. BMP Latin powerfully combines our 25 years of expertise in reaching the core 18-34 demo with Julio and Gabrielas collective insight as well as personal knowledge and understanding of one of the fastest growing populations in the US, said Gil Goldschein, president of Bunim/Murray Productions.
Diario de Hoy
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