U.S. HISPANIC
Baris Launches ‘Wild Pleasures’ with BeautifulBeast for Valentine’s Day
18 de febrero de 2025
The campaign marks the beginning of a long-term collaboration between Baris and BeautifulBeast
Baris has officially launched in the U.S., bringing frozen chocolate-covered wild raspberries from Patagonia. To introduce its first limited-time Valentine’s campaign, Wild Pleasures, the brand partnered with BeautifulBeast, a creative agency known for bold, results-driven campaigns.
Wild Pleasures invites consumers to experience the aphrodisiac power of raspberries paired with chocolate. The campaign uses striking 3D-crafted print visuals and engaging video content on paid social media to showcase this indulgent combination, now available in the U.S.
“This was a true partnership between Baris, Latina Studio, and our team. We aimed to create strong, memorable visuals that introduce Baris to a new audience,” said Flor Leibaschoff, Chief Creative Officer of BeautifulBeast. “Wild Pleasures reflects Baris’ origins in wild Patagonia—it’s a sexy bite to share. And what better way to show that than by capturing what happens when you indulge a little too much?”
The campaign marks the beginning of a long-term collaboration between Baris and BeautifulBeast.“We are thrilled with the campaign and excited to see the results. We loved working together on this,” said Fran Molinari, Head of Marketing at Baris.
“This project was special. As someone working from Argentina, it’s an honor to help an original Argentine product launch in the U.S. That’s the magic of a remote agency—you collaborate globally. Still, it feels personal when it’s from your own country,” added Diego Duprat, Executive Creative Director of BeautifulBeast.
“We’re excited about this first project with the agency, and we can’t wait to see how Wild Pleasures evolves,” said Luca Molinari, CEO of Baris.
