U.S. HISPANIC
BBC Worldwide: We see many opportunities to increase our distribution business in LatAm
Maribel Ramos-Weiner| 10 de febrero de 2017
Anna Gordon, EVP and managing director of BBC Worldwide Latin America and US Hispanic
“We have always been, above all, a content company, not just channels, and with the changes taking place in the market, we see a great opportunity to continue growing our content distribution business,” said Anna Gordon, executive VP and managing director of BBC Worldwide Latin America and US Hispanic.
She explains that offering the BBC content in Latin America gives them access to a much broader audience than through the channels in the region. BBC Worldwide announced that, starting April, they will stop their pay TV channels business in Latin America.
“We continue to have a huge commitment with the region. We have offices in Miami, Mexico and Sao Paulo. There are many opportunities to continue growing, in fact, we are investing more in Brazil with the partnership created with Endemol Shine to increase our format business, that is the line that has grown most in the last few years,” she expressed.
She mentioned that they wish to develop the potential of brands like Top Gear that hasn´t yet been consolidated in the region. “I want to find a home, a partner, that can work with us to make them grow in the market, no only the British series, but a product made for Latin America.”
Regarding the US Hispanic market, she said it is “super interesting” for them. “We see the possibility not only to offer our content, but to offer a channel focused on preschoolers. CBeebies is a unique offer. There aren´t a lot of offers of this sort: educational and at the same time entertaining for preschoolers. Not just on the channel, but on the app”.
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