Ben Silverman of Electus speaks about the creation of the YouTube channel NuevOn and more

Ben Silverman, founder and CEO of Electus, spoke with PRODU about his connection with the Latino culture, his popularity within the Latin American creative community and how the Hispanic YouTube channel NuevOn came to be in association with LatinWE. From his offices on Sunset Boulevard in Los Angeles, Silverman told PRODU about the projects he’s had in the Latino world and what he has on his agenda. Here we publish the first part of our conversation with Ben, and will continue with the second part this week.