U.S. HISPANIC
Bilingual OTT Canela TV is born
Maribel Ramos-Weiner| 26 de mayo de 2020
Isabel Rafferty de Canela TV
The free OTT platform supported by advertising, Canela TV, that offers bilingual entertainment for Hispanics in the US, was launched on Tuesday, May 19 and will be available on the Apple App Store, Google Play, Roku, Apple TV, Amazon Fire TV and on smart TVs.
“The idea of launching Canela TV emerged from the need to offer more content for millennial cord-cutters. My brands have always asked me for high-quality content to reach their audiences. It was the opportunity to offer brands a way to connect with Latinos,” expressed Isabel Rafferty, founder, and CEO of Canela Media, a leading company in media technology that offers brands a complete ecosystem to connect with multicultural audiences.
The platform starts with 8,000 hours of content in Spanish and English, including series, films, documentaries, and children`s programming from providers such as Sony, Caracol Televisión, and Polka. Additionally, an important approach of Canela TV will be original production they aim to start in 2021.
“We are now focused on growing audiences and are already in conversations with several brands. We hope to reach a million users in the first year,” she expressed and admitted that perhaps this goal will be rapidly exceeded due to the accelerated streaming growth during Covid-19.
The reach of more than 20 million unique Hispanic users through their 180 premium sites in Spanish, its influencers database and proprietary data, give Canela TV the grounds to choose what content to exhibit on the platform.
